The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Online / Long Form - Single
An Eye Fit for Liberty
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Single
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Online / Long Form - Single
Shackleton's Return
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition
Agency: Intel / Santa Clara
Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations
Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff
Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client: Kraft Heinz Australia Category: Online / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Agency:
BBDO / Toronto + Skin & Bones / Toronto
Client:
Take Note
Title:
Notes
Category:
Online / Long Form - Single
Annual ID:
OS_BE18014G
Award:
2018 Branded Entertainment Gold Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
An Eye Fit for Liberty
Category:
Online / Long Form - Single
Annual ID:
OS_BE18015G
Award:
2018 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Single
Annual ID:
OS_BE18016S
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Annual ID:
OS_BE18017B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Online / Long Form - Single
Annual ID:
OS_BE18018B
Award:
2018 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Shackleton's Return
Category:
Online / Long Form - Single
Annual ID:
OS_BE18075M
Award:
2018 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Agency Inside
Title:
Above The Arctic: An Intel Drone Expedition
Category:
Online / Long Form - Single
Annual ID:
OS_BE18076M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Annual ID:
OS_BE18077M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Annual ID:
OS_BE18078M
Award:
2018 Branded Entertainment Merit Award
Agency:
ROSAPARK / PARIS
Client:
MONOPRIX
Title:
LABEL OF LOVE
Category:
Online / Long Form - Single
Annual ID:
OS_BE18079M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Online / Long Form - Single
Annual ID:
OS_BE18080M
Award:
2018 Branded Entertainment Merit Award
Agency:
Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client:
Volkswagen / Beetle
Title:
Generations
Category:
Online / Long Form - Single
Annual ID:
OS_BE18081M